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HANSA 09-2018

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Smart & Digital In 2016,

Smart & Digital In 2016, Knut Ørbeck-Nilssen (DNV GL), Paolo Tonon (Maersk), Denis Morais (SSI) and Benjamin Vernooij (Dell) discussed the path to innovation, touching upon big data, integration, autonomy and the legal framework Photo: Selzer The future of maritime arrives What does the Digital Revolution mean for the maritime industry and what are the technologies that drive innovation? For the second time, the Maritime Future Summit will kick off SMM with a top-class cast to discuss chances and challenges More than 2,200 exhibitors from 66 countries and around 50,000 trade visitors from more than 120 nations are expected at this year’s SMM trade show in Hamburg. One key subject will be »Smart Shipping«, which will also be covered by the »Maritime Future Summit« that is once again co-organized by HANSA. For the second time after 2016, the Summit will mark the start of SMM with a cast of top class panellists. High level experts and executives from different parts of the industry spectrum will present and discuss challenges and innovations that are likely to shape the shipping industry of the future. »With the ›Maritime Future Summit‹ we give the SMM actors room to think the previously unthinkable,« says Bernd Aufderheide, CEO of Hamburg Messe und Congress. From digitalisation and big data through to Artificial Intelligence (AI), new technologies have the potential to revolutionise global shipping. »Mind the gap – bridging disruptive technologies« is the appropriate theme for the Maritime Future Summit (MFS), which will take place on 3 September. SMM, the leading international maritime trade fair, will open its doors the following day. At the MFS, two high-profile expert panels will discuss how digitalisation and other megatrends can be leveraged to make the shipping business more transparent and efficient, and how to best prepare the sector for the future. In 2016, the future looked like ... The first ever »Maritime Future Summit«, co-hosted by HANSA, kicked off SMM in 2016. More than 120 industry experts attended the event. A quick look back shows, how topics have evolved within two years. One of the high-ranking speakers was autonomous shipping guru Oskar Levander, VP Innovation of Rolls-Royce Marine. »In ten years we will have the first unmanned commercial application. Maybe in 20 years 10% of the world fleet will be unmanned,« Levander said back then. Paolo Tonon, VP Head of Maersk Maritime Technology, could not totally agree with the tech enthusiast: »I don’t forecast a containership without a crew, at least re-design of ships and components will take 30 to 40 years,« Tonon said. It is worth noting at this point that the world’s first autonomous – and zero-emission – containership »Yara Birkeland« is due to be launched next year. Admittedly just a coastal carrier, but everybody has to start at some point. Denis Morais, president and CTO of shipbuilding software provider SSI saw shipbuilding at a tipping point, as a whole collection of different drivers pushes for innovations: »Innovation will accelerate itself and we will have more and more tools in our toolbox to solve problems.« In his opinion, infinite computing will open up new possibilities and integration of customers in the design process will ensure faster feedback loops. Willie Wagen, Director Market Innovation, Wärtsilä, saw »the marine industry under disruptive attack« by trends such as digitalization and green technologies. But, in line with all panellists, rather than challenges, he saw chances for new business models for old players – and for new ones, that enter the market with new ideas. Keynote speaker Knut Ørbeck-Nilssen, CEO of DNV GL – Maritime, also 30 HANSA International Maritime Journal – 155. Jahrgang – 2018 – Nr. 9

Smart & Digital predicted an increasingly complicated framework for shipping. To tackle the environmental and economic challenges in the shipping industry, Matthias Schulze, Head of Siemens Marine, proposed hybrid ships as a solution. He pointed out the need to adopt several approaches for the best possible solution. Future-oriented green and innovative shipping projects have a good chance to attract investors, as became clear when Carsten Wiebers, Global Head of Maritime Industries, KfW IPEX, explained the position of a major financer. Whatever the ship of the future will look like: digitization and big data will enable it. Benjamin Vernooij, Internet of Things and End User Computing Lead, Dell OEM Solutions, shared his thoughts on the challenges that huge amounts of data collected by sensors will bring. »Gathering the data is nothing new or complex anymore, but how to make use of the data and get value out of it,« he asked. What is the situation of the maritime industry two years later, what has been achieved technology-wise? Hubert Hoffmann of MSC Germany wants the shipping industry to adopt a 21st century mindset Photo: MSC themselves. The best ways for shipping companies and ports to position themselves in disruptive markets will be the subject of a lecture by Mikko Lepistö, Director of Software and Automation Operations at ABB Marine and Ports Business. Christian Roeloffs, Managing Director of Container xChange, will explain how increasing network integration of all stakeholders and an ever more sophisticated supply chain management approach can improve efficiency, ultimately Business in disruptive markets At this year’s MFS, Hubert Hoffman, CIO and CDO of MSC Germany, will speak about »New thinking in shipping – a liner company’s perspective«. As Hoffmann stated in a previous interview with HANSA (see issue 12/2017), he is convinced that the »old economy« is capable of having smart start-up ideas, too. »The world is different today, but shipping and logistics still work with a 1930s mind-set. We have to think differently and keep asking if we are still on the right course,« he said. Shipping should come up with own solutions – before others do – and MSC wants to be at the forefront when processes in shipping are turned upside down. Certainly Hoffmann can be expected to spark most interesting discussions at the Maritime Future Summit. The business side of shipping has to adapt to digital trends and maybe widen its focus from being just an ocean carrier to covering more parts of the supply chain – and to first and foremost do so more efficiently, harnessing the technological possibilities of the 21st century. Internet giants like Google, Amazon or Alibaba may have their digital technology but nobody knows ocean transport markets better than maritime companies Proficient, professional & perfectly placed Offering comprehensive ship repair, maintenance & conversions in its three dry docks & deep water port. GIBDOCK MAIN WHARF ROAD, THE DOCKYARD, GIBRALTAR, GX11 1AA TELEPHONE +350 200 59400 FAX +350 200 44404 EMAIL MAIL@GIBDOCK.COM WEB WWW.GIBDOCK.COM HANSA International Maritime Journal – 155. Jahrgang – 2018 – Nr. 9 31

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