SMM THE MOST INTELLIGENT DOOR IN THE WORLD E hinge The revolutionary e-hinge is an invisible ethernet cable system at sea. SMM 2021 in digital spheres The leading international maritime trade fair, SMM, is opening doors from 2 to 5 February – 2021 for the first time entirely digital Due to the current situation caused by the coronavirus pandemic, the conference programme will for the first time be an online event, transmitted digitally – again with HANSA INTERNA- TIONAL MARITIME JOURNAL as an official media partner. And it’s free of charge – »this is how the leading international maritime trade fair demonstrates its commitment to the maritime sector in these challenging times,« the organizers said upfront the event. During four days, »SMM Digital« will deliver a programme streamed on two channels featuring high-ranking international speakers. All conferences will be streamed live to participants’ computer screens. Furthermore, a number of discussion panels and interviews have been pre-recorded in the dedicated SMM studio at the Hamburg exhibition complex, all in strict compliance with all current safety and hygiene regulations. This recorded content will be broadcast on the second »Open Stream«. The conferences will be moderated by the digitalisation expert Carmen Hentschel and the American journalist David Patrician. »In challenging times such as these, industry event should not be a luxury experience for the industry.« Claus Ulrich Selbach, Business Unit Director – Maritime and Technology Fairs & Exhibitions, Hamburg Messe und Congress GmbH It looks like an ordinary hinge but comes equipped with online access and data transfer. This opens a variety of smart options for remote control. Everything you need in ship doors, we’ll handle it. The entire programme will be free of charge for all participants. »We have made this decision to make all the expert knowledge available to a wider industry audience this year – from industry insiders and SMM enthusiasts through to interested first-time participants. In challenging times such as these, an industry event should not be a luxury experience for the industry,« said Claus Ulrich You’ll see the difference Watch the video: antti.fi/ehinge 20 HANSA – International Maritime Journal 02 | 2021
SMM Complex contractual relationships, the enormous dimensions of ships, longhaul routes, and exceptional logistical challenges are all aspects of the modern shipping industry, and digital technologies are opening up many new opportunities to drive automation, agility and profitability. This applies to the entire life-cycle of a vessel, from the planning stages to operation, and through to recycling. SMM intends to be the platform, where maritime companies see how they can position themselves advantageously in this environment. A picture of the Maritime Future Summit in pre-corona times. In 2021 it will be held digitally Selbach, Business Unit Director – Maritime and Technology Fairs & Exhibitions at Hamburg Messe und Congress GmbH. Digitalisation is the maritime game changer. This is why the digital transformation will be in focus at SMM. © HANSA Conference programme The conference programme of SMM 2021 will cover the leading topics of the maritime sector. The programme will start off with the Maritime Future Summit, again, co-hosted by »HANSA International Maritime Journal«. The focal topics include artificial intelligence, digitalisation and big data. (2 February, 10:30 AM to 2:45 PM). For more information on the Maritime Future Summit, please see our dedicated preview on the following pages. From autonomous shipping to Big Data, and through to blockchain, the top-flight MFS will take place under the heading »Aye, aye A.I.«. Hempaguard MaX The new peak for effi ciency in dry dock and at sea Our new, most advanced hull coating system is applied in just three coats: Hempaguard X8 with patented Actiguard ® technology for extraordinary antifouling performance, Nexus II and Hempaprime Immerse 900 for less time in the dry dock. Together with SHAPE (Systems for Hull and Propeller Effi ciency), it offers outstanding fuel effi ciency at sea. With 2020 SOx restrictions now imminent, there’s never been a better time to upgrade. hempaguardmax.hempel.com Typ 02 - Hempaguard MaX - 210x107.indd 1 2020-12-11 07:31:07 HANSA – International Maritime Journal 02 | 2021 21
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